Market Research and Public Consultation

Market Research

To support our work in strategic planning, organisational development and change management Agencia has available a wide variety of market research techniques, which combine the best of qualitative and quantitative methods. We are able to help our clients define the complex issues and values behind such constructs as ‘satisfaction’, ‘image’ and ‘priority’, and then test out the conclusions on wide scale populations.

Our specialist market research work extends to Pan-European healthcare, stakeholder priority setting, and the development of consumer satisfaction and performance monitoring mechanisms. Our techniques include:

Techniques for Issue Identification

•     Focus groups
•     Workshops
•     One-to-one interviewing
•     Stakeholder conferences
•     Action research
•     Citizens' juries

Survey and Quantification Techniques

•     Desk research
•     Questionnaire design
•     Postal, telephone, web-based and face-to-face surveys
•     Data analysis and reporting
•     Staff surveys
•     Assessing stakeholder priorities

We have a national fieldwork capability and can work in other languages. Clients can opt for a full package of market research, or select individual items.

To read more about how the Agencia approach to consultation can assist in acheiving significant change, please click on the icon below.

• Achieving change through consultation